From the Manufacturer:
Great for portraits, fashion, macro and more, the Orbis Ring Flash System is also perfect for advanced multi light setups, studio and macro shoots. The Orbis Ring Flash uses your existing flash/strobe to create the same beautiful, characteristic ring flash look that has previously only been possible with expensive studio systems.
Traditional studio ring flash systems cast beautiful shadowless light yet are bulky, fragile, unwieldy and costly. The Orbis Ring Flash was conceived by a full-time professional photographer and developed by top optical designers. The unit is made from durable ABS plastics, weighs around 18oz and is totally portable. The patent-pending 'light-tunnel' redirects the light from your flash/strobe transforming it into an incredibly effective ring flash.
The Orbis Ring Flash works with a huge range of flash/strobes with no need for add-ons. All you need is a standard flash/strobe unit and an off-camera cord (or other remote triggering method). The unit is handheld so it neither impedes your camera system's functionality nor relies on the fragile hot-shoe connection.
The Orbis Ring Flash was designed to give passionate photographers an edge; by enabling you to quickly and easily take beautifully lit photographs, and to get the most out of your equipment. The arm combines your orbis, your flash and your camera for one easy-to-hold system and thanks to multiple attachment points, can be easily fitted to a tripod too.