From the Manufacturer:
There comes a point in everyone’s life when your body just can’t take anymore. When you wish you could trade it in for a new one. Now, with the launch of the H4X, a long awaited replacement for the aging H1/H2/H2F camera bodies, Hasselblad is giving H1/H2/H2F camera users a unique opportunity to do just that.
Since the launch of the H1 in 2002, and its successor the H2/H2F, thousands upon thousands of professional photographers and rental studios have come to rely upon these sturdy workhorses for their bread and butter. After almost a decade of continuous use and hundreds of thousands of exposures, however, many H1 and H2/H2F bodies are growing tired and are now in need of refurbishment or replacement. As Charles Darwin once said, “It is not the strongest of the species that survives… but the one most responsive to change.” Hasselblad thinks that you can have it all – strength and the ability to change (no disrespect to Charles). That’s why they have developed the H4X.
The H4X provides a fantastic successor or upgrade to your H1 or H2/H2F body and supports all H System lenses, most third party backs, and even features a film back option. The H4X also provides a technological bridge to our faithful H1 and H2/H2F customers enabling them to take advantage of most of the features that photographers have come to expect from a Hasselblad H4 series camera, including Hasselblad’s world-acclaimed True Focus technology, which allows you to concentrate completely on creativity without worrying about focus mechanics, and the ability to use the HVD 90x viewfinder optimized for the 36x48mm format.
The H4X – the evolution continues.Can I buy the new H4X body without a trade in?
The new H4X camera is designed to upgrade the functionality of the current H1, H2 and H2F camera users only. To exchange the new camera it is required that the old H1/H2/H2F camera is returned to Hasselblad. It will not be possible to buy this camera, but only trade-in. If you are an H3D customer, you can not exchange that camera for a new H4X trade-in camera.H4X Spec Sheet
Read the complete guide to the H4X for more information about this product.