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The α (alpha) DSLR-A350 with the included 18 – 70mm f/3.5-5.6 zoom lens is Sony’s answer for point and shoot digital photographers wishing to step up to a DSLR and gain more creative control. The A350 is packed with special features; Live Preview mode in a large 2.7" LCD screen with 2-way angle tilt lets you view your subject in the familiar point-and-shoot style while super-quick AF response, continuous shooting speed up to 2.5 fps with viewfinder and accurate exposure control help you catch the perfect moment, JPEG mode lets you shoot up to the limit of your flash memory card; in RAW Burst Mode, intelligent buffer management lets you capture up to 4 shots, without waiting for the buffer to clear.
Image stabilization is built into the DSLR-A350, allowing you to shoot effectively with minimum blur even in low light without flash. So every lens benefits by an advantage of from 2.5 to 3.5 exposure steps. An advanced APS-size CCD imager developed by Sony expands dynamic range and minimizes noise more effectively for clear, sharp photos even at high sensitivity setting (up to ISO 3200). To keep the CCD imager cleaner for better pictures, the DSLR-A350 utilizes both static-free anti-dust coating on the CCD filter and anti-dust vibration that automatically shakes the CCD to dislodge dust each time the camera is shut off.
On-screen menus are intuitive and easy to use -- and a simple Camera Function Display can be activated and operated with one hand using the “Fn“(Function) button and controller button to adjust Flash mode, Autofocus mode, White Balance, Metering mode, AF area and D-Range Optimizer. The camera flash automatically pops up and fires when needed, to help first-time DSLR photographers shoot more effectively. Auto Pop-up works in Auto mode and some scene selection modes; Flash is cancelled in Landscape, Sport or Sunset modes and in “Flash Off” position on the Exposure Mode dial.
Sony’s advanced Bionz Image Processor uses hardware-based Large Scale Integrated (LSI) circuitry to enhance images with rich tonal reproduction, improved white balance and exposure control, and expanded D-Range Optimizer capabilities. With 2-channel data transfer from CCD to processor, your camera can also respond faster. To improve results with backlit subjects and recover details hidden in shadows or lost in glare, the DSLR-A350 provides Dynamic Range Optimizer at two levels: Normal DRO, to improve detail using standard gamma curves for fast shot-to-shot response time, or Advanced DRO, to adjust dynamic range area-by-area for the greatest precision.
For conveniently storing and sharing your images, the α (alpha) DSLR-A300 accepts CompactFlash Type I/II media and Memory Stick PRO Duo media via an optional adapter. Sony’s α (alpha) system gives you everything you need to expand your creativity in DSLR photography: precision Sony DT zoom lenses and specialty lenses, Sony “G” Series lenses with advanced motorized autofocusing, amazingly bright Carl Zeiss lens designs, professional-quality flash units, and over 16 million Minolta a-mount lenses sold worldwide.
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