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Beginning with marketing, this inclusive book shows you how to increase your business through the same well-targeted advertising and special promotions used by successful photographers around the country. You'll learn tips to prepare effectively for portrait sessions including arranging locations, helping clients select appropriate clothing and getting to know the clients. Additional chapters cover the selection of equipment, the use of props, studio posing, lighting techniques, scouting location sites and the secrets of strong image composition. The book ends with information on how to effectively present your portraits to the client and the types of final products you should plan to sell at your studio.
