Today's digital photography workflow includes multiple devices—cameras, scanners, monitors, software, printers, and more— that can all perceive, display, or render the same color differently. As a result, even if you see a close match between the display and printout in your immediate work environment, the colors your client sees when viewing your images on their computer may be disappointing. Additionally, the prints you recieve from your lab may fail to match your intent, requiring costly reprints.
Color-management processes are utilized to eliminate these kinds of problems and to provide consistent, predictable results as a photograph moves through the workflow. With these techniques in place, you can ensure that each image will meet the expectations of both photographer and the client.
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Phil Nelson started his career in graphic design, then went on to work for Apple Computer and Adobe Systems before trading in his corporate suit for a camera bag. Today, he is a successful fine-art photographer and a GretagMacbeth Color Expert who teaches color management to photographers around the world.