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Mural Pro is a latex-based ink jet allcovering media for residential, hospitality, commercial, and retail design. Mural-Pro is an economical alternative to adhesive vinyl for in-store environmental graphics. Mural-Pro results in similar print and posting performance as DMiBOP without the added costs of having nylon reinforcement. The universal coating provides a wide range of printer compatibility across thermal and piezo printer systems. Caliper: 12 milAs the name implies, the Magiclée brand of digital fine art and photo media, introduced in 2003, combines the unique ability on InteliCoat to precisely apply ink receptive coatings to specialty media with the rapidly growing popularity of "giclée" printed art.