San Francisco, CA, August 9, 2012 –Calumet Photographic’s mural project by Bay Area artist Sirron Norris is nearly halfway completed and is drawing a lot of attention among residents and visitors to the Mission District. With the 18th Street wall complete, the project has now turned the corner to Bryant Street as it nears its completion date at the end of this month. This amazing mural project has gained support from numerous local artists who have volunteered their time and talents to move it along. It is also bringing many smiles to passersby and is attracting the attention of the community at large.

Mural art has a rich tradition in California of beautifying inner-city environments while at the same time educating locals and visitors as to the nature and triumphs of the specific community in which the art exists. Sirron Norris is a well-established and award-winning San Francisco artist who has produced 15 murals throughout the city during the past 10 years, and he brings his signature “cartoon literalism” style to the Calumet Mural Project. “On a personal note,” says Norris, “this project will push my talent and experience to its fullest.”

Norris’ mural takes a playful and colorful approach to the photo industry by incorporating cameras and other photographic tools, while also referencing such local landmarks as the Golden Gate Bridge, Alcatraz and the Transamerica Pyramid. It features several of his iconic characters, including Blue Bear and The Block, and makes strategic use of the building’s existing windows and doors.

According to Calumet store manager John Brady, “We are extremely proud to have an artist of Sirron Norris’ stature bring his talents and vision to our building and our immediate community. We believe our customers will appreciate the photo references and the humor that Norris has incorporated into his design. It will also be a tremendous addition to the city’s mural tradition, which brings art into the daily lives of residents and visitors alike.”

The mural is being funded by Calumet and will be a collaboration with Precita Eyes (www.precitaeyes.org) and the 3.9 art collective (www.threepointninecollective.com). A Calumet interview with Norris will be posted on youtube, where the progress of this month-long project is being documented.

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Calumet Photographic has been serving photographers since 1939. Only Calumet serves the needs of photographers with an interactive website, professional call center and worldwide retail and rental centers. There are 29 retail centers in the Calumet group serving the United States, United Kingdom, Netherlands, Belgium and Germany.

Contact Information: press@calumetphoto.com

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